The Leadership Challenge® Model

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The Leadership Challenge® evolved out of a research project started in 1983 by Jim Kouzes and Barry Posner who wanted to know what people did when they were at their personal best in leading others. Their research revealed The Five Practices of Exemplary Leadership®—practices that are common to leaders who make extraordinary things happen in organizations. This led to the development of The Leadership Challenge and a quantitative instrument that measures the frequency of the leadership behaviors they uncovered, The Leadership Practices Inventory® or LPI.

Today The Five Practices of Exemplary Leadership® along with the 10 commitments and 30 behaviors are the basis of The Leadership Challenge® Model, the most recognized standard of leadership excellence.

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The Five Practices of Exemplary Leadership®


Model the Way

Leaders establish principles concerning the way people should be treated and the way goals should be pursued. They create standards of excellence and then set an example for others to follow. They unravel bureaucracy when it impedes action; they put up signposts when people are unsure of where to go or how to get there; and they create opportunities for victory.

Inspire a Shared Vision

Leaders passionately believe that they can make a difference. They envision the future, creating an ideal and unique image of what the organization can become. Through their magnetism and quiet persuasion, leaders enlist others in their dreams. They breathe life into their visions and get people to see exciting possibilities for the future.

Challenge the Process

Leaders search for opportunities to change the status quo. They look for innovative ways to improve the organization. In doing so, they experiment and take risks. And because leaders know that risk taking involves mistakes and failures, they accept the inevitable disappointments as learning opportunities.

Enable Others to Act

Leaders foster collaboration and build spirited teams. They actively involve others. Leaders understand that mutual respect is what sustains extraordinary efforts; they strive to create an atmosphere of trust and human dignity. They strengthen others, making each person feel capable and powerful.

Encourage the Heart

Accomplishing extraordinary things in organizations is hard work. To keep hope and determination alive, leaders recognize contributions that individuals make. In every winning team, the members need to share in the rewards of their efforts, so leaders celebrate accomplishments. They make people feel like heroes.