The Speech

“So, what do you really do?” has become a  frequently asked question since Corporate Elements was launched less than two weeks ago. My elevator speech is still evolving, but here is the original version:

I primarily offer coaching and development services. But the essence of my job is to partner with you to make you and your organization successful!

When it comes to working with individuals, I do this through assessment, coaching and leadership development. In situations that involve more than one person I provide facilitation, investigation, conflict resolution and training. When it comes to organizations, I offer a partnership to either:

a)      set or define a direction through services such as strategic planning or defining a strategic foundation (mission, vision, values), or

b)      develop or implement systems, processes or projects to execute on the existing strategy. This can be the researching or implementing technology such as an LMS or HRIS, supporting developing and implementing leadership development programs, conducting a comparative culture analysis, supporting M&A or a staff reduction, or developing and implementing a succession plan.

I tested this approach at a Chamber event earlier this week and, as you may already have guessed, quickly realized that my elevator speech will need some refinement. There are far too many words, and I struggled to hold people’s attention after the second sentence. Words like “successful” and “partnership” are too vague and may be perceived to be somewhat pretentious, despite the earnest intent that lies behind. So I will need to put some more thought into how I present myself.

The value in my work lies in recognizing what you, the customer, are concerned about and to help you grasp, rephrase and develop your thoughts, concerns, and goals into something that can be acted on, implemented, managed or achieved.

I would much rather listen to you talk about what concerns or excites you, than give you a speech that supposedly encompasses all that I can do.

So when we meet next time and you ask me what I do, maybe I will limit my answer to “coaching and development. So what do you do?” I would love to hear more about it.

Leave a Reply